Watch, Ask, Enjoy: Copilot Comes to Samsung Smart TVs

Watch, Ask, Enjoy: Copilot Comes to Samsung Smart TVs
Microsoft is making its AI assistant, Copilot, a part of your home entertainment experience. Starting now, select Samsung Smart TVs and smart monitors will welcome Copilot directly on the home screen, blending smart assistance with everyday viewing in a way that feels more personal — and even a little playful.
This isn’t just another voice command tool. It’s an interactive experience that combines answers, visuals, and a surprisingly expressive character to help you find what you’re looking for — whether it’s the next show to binge or the perfect weekend plan.
A Smarter Assistant with a Face and Personality
What makes Copilot stand out on Samsung devices is its visual presence. Instead of a robotic voice in the dark, you’ll see Copilot as a lively animated character that speaks, lip-syncs, and reacts with facial expressions that match the tone of your conversation.
Feeling down? Copilot might respond with a warm, encouraging look. Asking a fun question? It might wink or smile. This human-like touch turns simple interactions into engaging moments, making the AI feel less like a machine and more like a helpful companion on your screen.
More Than Words: Visual Answers at a Glance
Copilot doesn’t just talk — it shows. When you ask about the weather, it displays a clean, easy-to-read card with forecasts. Looking for a movie? You’ll get a visual result with ratings, photos, run time, and cast details — all neatly organized and instantly readable.
This blend of voice and visuals makes it easier to decide what to watch, where to go, or what to do — without switching apps or grabbing your phone.
How to Use Copilot on Your Samsung Device
Using Copilot is simple and intuitive:
- If your TV or monitor is supported, Copilot will appear automatically in the Apps Tab within Samsung Daily+ on the Tizen OS home screen.
- Grab your Samsung remote, press the microphone button, and speak your question.
- Get a response that’s both spoken and visually displayed.
For users already familiar with Copilot on Windows or mobile, you can personalize the experience by scanning a QR code to sign in with your Microsoft account. Once connected, your preferences, history, and saved topics come along — making the assistant feel instantly familiar.
Smart Questions, Smarter Answers
Microsoft highlights several practical and fun ways users can interact with Copilot:
- “I left off on The Crown — what happened up to Season 3, Episode 4?”
Get a spoiler-free recap so you can jump back in without missing a beat. - “Find me a movie like The Queen’s Gambit, but about cooking, under two hours.”
Copilot delivers hyper-personalized recommendations based on mood, genre, and length. - “Who voiced that character?” or “What else has the director made?”
Perfect for post-episode curiosity. - “Is Saturday good for hiking in Seattle?” or “Cheer me up after a rough day.”
From practical help to emotional support, Copilot adapts to your needs.
Available Now on 2025 Samsung Models
The rollout has begun for select 2025 Samsung TVs, including:
- Micro LED
- Neo QLED
- OLED
- The Frame and The Frame Pro
It’s also live on the M7, M8, and M9 Smart Monitors in supported markets.
Microsoft and Samsung plan to expand Copilot to more TV and monitor models in the coming months, signaling a deeper integration between AI and the smart home ecosystem.
The Future of TV Just Got More Conversational
With this update, Microsoft and Samsung are redefining how we interact with our screens. It’s no longer just about watching — it’s about asking, exploring, and connecting. By bringing a more expressive, visual, and intelligent assistant into the living room, Copilot isn’t just answering questions — it’s becoming part of the experience.