Shop Smarter with Google’s New Doppl App — Try Clothes at Home, Virtually!
Google Labs — the creative hub behind many of the tech giant’s experimental projects — has released a new app called Doppl , designed to change how we shop for clothes online.
The app allows users to virtually try on outfits using an animated version of themselves, giving a realistic preview of how different looks might appear in real life.
What Is Doppl and How Does It Work?
Doppl builds on features first announced at this year’s Google I/O developer conference , where the company introduced virtual clothing try-ons as part of its shopping tools. At the time, users could upload a photo to “try” billions of clothing items digitally.
Now, Doppl expands that experience by letting users:
- Upload photos or screenshots of outfits
- Try them on virtually using AI-generated visuals
- Convert static images into dynamic videos for better movement visualization
Users can also share these AI-generated videos with friends or family to get feedback before making a purchase.
As Google explains in its blog post:
“With Doppl, you can try out any look — whether it’s something you saw on a friend, at a local thrift store, or spotted on social media. Just upload a photo of the outfit, and imagine how it might look on you.”
Still an Experimental Tool
Despite its impressive capabilities, Google emphasizes that Doppl is still an experiment . The company warns that results may not always be 100% accurate when it comes to fit, fabric texture, or color representation.
It’s important to keep in mind that while Doppl gives a good visual idea, it shouldn’t fully replace traditional shopping experiences — especially when accuracy matters most.
Availability and Requirements
Currently, Doppl is available only for Android and iOS users in the United States . There’s no official word yet on when or if it will expand to other regions.
To use the app, you’ll need to:
- Upload a full-body photo (no nudity allowed)
- Or choose an AI-generated model to represent your body type
- Then start trying on outfits instantly
More Than Just Virtual Try-Ons
Doppl is part of a broader push by Google to enhance digital shopping experiences across its platforms. Other recent updates include:
- AI Mode in Google Search : Helps users browse, compare, and refine product searches.
- Agentic Checkout Experience : Automatically completes purchases within a set budget, helping users track prices, select sizes/colors, and buy without manual input.
These tools are shaping up to create a more personalized, smart, and seamless shopping journey — all from inside Google’s ecosystem.
Why You Might Love (or Need) Doppl
Let’s face it — not everyone enjoys shopping, especially dealing with crowds, fitting rooms, or salespeople. For those who prefer a hands-off, private, and efficient way to shop , Doppl might just be the perfect solution.
Whether you’re looking to test a bold new style or simply see how a classic piece fits your look, Doppl offers a fun and futuristic way to shop — all from the comfort of home.