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How Google Workspace is Supporting Nonprofits with Free AI Capabilities

ByHazem Yasser

How Google Workspace is Supporting Nonprofits with Free AI Capabilities

 

Google has rolled out a series of new updates aimed at supporting nonprofit and charitable organizations that rely on its tools and services. One of the key changes is the global expansion of the Google for Nonprofits program, which is now available in more than 100 countries.

The Google for Nonprofits initiative has been active for over ten years, helping eligible organizations access Google products either for free or at reduced costs. A major part of this effort is Workspace for Nonprofits — a plan that allows qualifying nonprofits to use essential tools like Gmail, Calendar, Meet, and AI-powered apps such as Gemini and NotebookLM without paying per user.

As part of the latest enhancements, Google is introducing 10 new AI features to the Workspace for Nonprofits plan at no extra cost. Earlier this year, the company conducted a survey with more than 9,000 nonprofit organizations and found that nearly 90% reported improved productivity after using AI tools. However, only 20% said that at least half of their team actively uses AI.

Here’s a list of the new AI-powered tools now available to nonprofits through Workspace:

  • Gems – For smarter content suggestions
  • Audio Overviews in the Gemini app
  • Image generation featuring people in the Gemini app
  • Canvas and quiz creation within Gemini
  • Deep Research capabilities in Gemini
  • Google Vids with custom video clips powered by Veo 2
  • Two-way interactive conversations with Gemini Live
  • NotebookLM with Summaries, Audio Overviews (supporting over 50 languages), adjustable length settings, and Q&A support
  • Mind Maps in NotebookLM
  • Discover Sources in NotebookLM

Many of these features are already available in standard Workspace plans for businesses. Under the Nonprofits plan, up to 2,000 users — including staff members and volunteers — can be added at no cost. These users gain access to professional email addresses, meetings with up to 150 participants, and a shared storage pool of 1TB.

Ads for Nonprofits on Google Maps

In addition to the Workspace upgrades, Google is also making it easier for nonprofits to reach local audiences by allowing them to run ads directly on Google Maps. The company announced that eligible organizations can now display their ads on Google Maps as part of Performance Max campaigns — completely free of charge.

These ads can appear above, below, or alongside regular search results, giving nonprofits a powerful way to connect with nearby communities and increase awareness about their mission.

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