Google Takes Voice Assistance Further with Automated Phone Calls

ByHazem Yasser

Google Takes Voice Assistance Further with Automated Phone Calls

A few years ago, Google amazed the tech world with its Duplex AI , a system capable of making realistic phone calls on behalf of users. Initially available via Google Assistant on Pixel devices and iOS, it was a glimpse into the future of automated communication.

Now, Google is bringing back that same concept — but this time, it’s embedded directly in Google Search , giving users a new way to interact with local businesses without ever having to pick up the phone.

 

Making Phone Calls for You — Automatically

With this update, Google introduces an agent-based AI feature that can call local businesses to check pricing, availability, or book appointments. It’s designed to simplify everyday tasks by handling the legwork for you.

 

How to Use the New AI Calling Feature

When searching for certain services — such as pet grooming , dry cleaning , or car washes — you’ll see a new option in the results: “Have AI check pricing” .

After selecting it, you’ll be asked to provide a few details through a simple form:

  • Type of service
  • Preferred date and time
  • Contact method (SMS or email)

Once submitted, Google will contact multiple businesses and return consolidated information directly to you.

 

Currently Rolling Out in the U.S.

This feature is now being gradually rolled out to users across the United States . While all users can access it, those with Google AI Pro or AI Ultra subscriptions enjoy higher usage limits.

All calls made by the AI are recorded and monitored to ensure quality and accuracy. Businesses also have the option to opt out if they don’t want to receive automated calls.

 

Enhanced AI Features for Pro Subscribers

For AI Pro and AI Ultra subscribers, Google is offering additional upgrades:

  • Gemini 2.5 Pro support within AI Mode , delivering better performance in reasoning, math, and coding.
  • Deep Search integration, allowing users to explore topics in depth by combining insights from hundreds of searches into one comprehensive, fully cited summary.

According to Google, Deep Search helps users “save hours” by doing the heavy lifting of research — crafting detailed reports in just minutes.

 

Who Can Access These Features?

These advanced tools are available to users who have opted into the AI Mode experiment in Search Labs . If you’re subscribed to AI Pro or Ultra, you can start exploring these powerful new capabilities today.

 

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