Free AI-Powered Video Creation Now Available via Bing
Microsoft first introduced AI-generated image creation to the public two years ago through Bing Image Creator , one of the earliest major platforms to use OpenAI’s DALL-E model. Now, the company is taking the next step with Bing Video Creator , powered by OpenAI’s Sora technology, enabling users to generate videos from text prompts.
Although Sora was announced last year, OpenAI has struggled to scale it for millions of ChatGPT users due to high infrastructure demands. Access remains limited to ChatGPT Pro subscribers, priced at around $200 per month .
Meanwhile, Google has recently rolled out its advanced Veo 3 video generation model to all Gemini paid users. Not only does it outperform Sora, but it also comes at a much lower cost—just $20 per month for Gemini Pro access.
Microsoft is now making video generation more accessible by launching Bing Video Creator for free to all Bing users worldwide (excluding China and Russia). The feature is currently available on the Bing Mobile App , with a desktop version coming soon via Copilot Search on Bing.com.
Users can choose between two creation speeds: Fast and Standard . Each user gets 10 free fast-generation credits. After that, they can either redeem 100 Microsoft Rewards points per fast creation or continue using the standard speed.
How to use Bing Video Creator on mobile:
- Open the Bing Mobile App and tap the menu in the bottom-right corner.
- Select “Video Creator” .
- Enter a text description of the video you want to create.
- Tap “Create” — or simply type “Create a video of…” in the search bar.
- You’ll receive a notification once your video is ready.
Once created, videos can be downloaded , shared via social media or email, or distributed using a direct link . Microsoft will keep your videos stored for up to 90 days for easy access.
For now, videos are limited to 5 seconds in a 9:16 vertical format , though support for 16:9 horizontal format is coming soon. While waiting for your video to generate, you can queue up to two additional requests .
When available on desktop, users can access both image and video creation tools at Bing.com/create .